How Can Hyperlocal Air Quality Data Help Real Estate Companies?
In real estate, geography is undeniably important in the sales process: The property's view, safety, and accessibility may be more important to buyers. But there's another aspect to consider, typically overlooked and only becomes apparent after a buy: air pollution.
According to the World
Health Organization (WHO), outdoor air pollution causes 4.2 million deaths.
With 90% of the world's population breathing dirty air, the option to choose a
home regarding the air quality data is a vital resource.
How Can Accurate Air
Quality Data Benefit Real Estate Firms?
When purchasing a
property, there are several factors to consider. Those looking for a new house
seek as much information about the property. The more attention to detail that
real estate businesses pay to the specifics, the more likely they are to
complete a sale because clients think that the connection is a professional who
cares - after all, a home is often the main contract one can make. Suppose
you're a real estate agent who provides potential buyers with information that
could directly impact their health, such as information about their possible
exposure to polluted air. In that case, you'll be providing a truly customized
and distinguished service that will impact the overall impression and
satisfaction.
Environmental
Technology and Real Estate
With so many smart
clients out there and so much information on properties readily available,
homebuyers are looking for real estate agencies that are up to date and use all
available air quality data to advise their clients. Because location-based data
and visualizations are becoming increasingly important in real estate,
combining different to provide personalized environmental data can help your
organization stand out and add substantial value.
How Environmental Data
Aids Real Estate Firms in Buyer Engagement
Some of the most
popular real estate websites are now attempting to include real-time,
street-level air quality data and air quality API into their sites and
services. The integration is simple to set up through a straightforward rest
API and can provide prospective consumers with visualized air quality heatmaps
that make hidden hazards evident.
•
Web widget:
Web widgets may show real-time air quality data for a certain place and
listing.
•
Historical environmental data reports:
While the widget can help you stand out from the competition, acquire more
leads, and bring them closer to contact you, historical environmental data will
help you nurture leads you already have. This can be printed and displayed
during house calls, discussed over the phone, or included in emails.
•
Insightful newsletters & emails:
You will be seen as a thought leader while building a strong relationship by
offering relevant and informative information to potential buyers.
•
Real-estate organizations may boost
digital engagement with potential customers by incorporating actionable
environmental intelligence into website maps, developing trust by providing
complete visibility into environmental concerns near properties, and warning
clients of the risks upfront.
•
Investors and homebuyers are prioritizing
climate sustainability.
•
A shift in corporate social
responsibility may be seen in the emergence of ESG (environment, social, or
governance) goals amongst real estate corporations. ESG criteria are currently
used by 60% of real estate investors, and many are looking for new ways to
assess the impact of climate change on their investments.
•
Corporate real estate investors are now
considering climate tech and environmental analytics to ensure their portfolios
are becoming more climate-resilient shortly, or homebuyers are factoring
climate change into their calculations.
•
The Bottom Line:
Environmental Insights Can Help Real Estate Companies Deliver More Value
•
Environmental forecasting technology
provided real estate enterprises with unthinkable growth potential just a few
years ago.
•
Because many purchasers place a premium
on their health and the link between health and air quality is
well-established, it's only natural to provide precise air quality data
alongside other significant selling features.
How Hyperlocal Air
Pollution Monitoring Also Helps Cities Become Smarter and Healthier
The great news is that
we are on the verge of creating ubiquitous hyperlocal air pollution insights.
Understanding where pollution is, wherever it comes from, and what it does
could illuminate the problem and boost the urgency and desire for play for the
first time at a localized, personal level. Local insights can serve as a
springboard for local, regional, national, and even global influence since the
best actions will safeguard health and decrease climate change risk.
Last month in Houston,
we took a major stride forward. The city deployed new devices on two municipal
vehicles to measure air pollution. They're made to be reduced, scalable devices
that can identify dangerous pollution while drivers are going about their daily
routines. We'll be testing operations for fleets & drivers over the coming
few months.
Because of its ongoing
air pollution problem – and the city's desire to try to solve it - Houston is a
perfect venue to test creative solutions. The nation's fourth-largest city has
taken several initiatives to minimize air pollution over the last two decades,
but the city's huge busy port, petrochemical network, car-dependent
culture, plus climate still come together to create lung-damaging haze. Other
dangerous pollutants, such as cancer-causing benzene, a petroleum byproduct,
are present on many days.
The conclusion is that
there is still much work to be done to bring Houston’s air according to
regulatory health-based criteria. However, the lessons acquired can be applied
to other communities seeking solutions to their polluted air. Houston's
willingness to collect large amounts of air pollution data and air quality API
analytics has the potential to spark a groundswell of pollution action.
In addition, the time
is great. Houston's mayor is a co-chair of Climate Mayors, a coalition of city
leaders that support the Paris Agreement's goals. Meanwhile, Texas has a lot of
renewable energy, which means there's a lot of room for cutting-edge innovation
to preserve people's health and environment.
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